Oxjam 9 to 5
Naming, branding, tone of voice and campaign actions for the UK’s largest grassroots music festival – Oxjam.
PGA Branding worked with the Oxfam events team to explore expanding the Oxjam brand to stimulate fundraising events and activities in the workplace.
‘Oxjam 9 to 5’ brings the music festival to the workplace – enabling participants to create fun and engaging events for their colleagues, all while raising money for a great cause. oxfam.org.uk/oxjam