Greenpeace
An animated movie for Greenpeace’s Arctic campaign – taking it from initial concepts, to finished product, to viral seeding.
The movie was part of Greenpeace's engagement with the campaign's existing audience, and principle targets – Lego and Shell. It also aimed to charm new audiences, win hearts, and spur action.
Working from our original concept, the project involved video interviewing 10 children in 3 languages, editing and scripting, character development and storyboarding. Finally, the Arctic of these childrens' imaginations was brought to life in CG animated Lego.
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